Xinjiang Tianye Yaxi Brand: Deeply rooted in the domestic market, building a benchmark brand for domestic chlor-alkali chemicals.

As the core strategic brand of Xinjiang Tianye (Group) Co., Ltd. in the domestic chlor-alkali chemical market, the Yaxi brand has been deeply engaged in China's domestic chemical market for 12 years since its official launch in June 2014. Relying on the complete circular economy industrial chain and leading technical strength of Xinjiang Tianye, the Yaxi brand has built a full-category product matrix covering general-purpose PVC resin, special resin, paste resin, ionic membrane caustic soda and other core chlor-alkali products, and has become a benchmark brand in China's domestic chlor-alkali chemical industry with stable product quality, complete product specifications and full-chain service capabilities.

As a state-owned holding leading enterprise under the Xinjiang Production and Construction Corps, Xinjiang Tianye has built the most complete integrated industrial chain of "self-provided power → calcium carbide → polyvinyl chloride resin and by-products → cement made from calcium carbide slag and other wastes" in China's chlor-alkali industry, which provides a solid industrial foundation for the development of the Yaxi brand. At present, Xinjiang Tianye has a core production capacity of 1.34 million tons of PVC per year (including 1.14 million tons of general-purpose PVC, 100,000 tons of special resin and 100,000 tons of paste resin), 970,000 tons of ionic membrane caustic soda per year, and 2.13 million tons of calcium carbide per year, supporting 2×300MW and 2×330MW self-provided thermal power stations. The complete upstream and downstream supporting capacity enables the Yaxi brand to achieve full independent control from raw material supply, production process control to finished product delivery, and forms a significant cost and quality stability advantage in the domestic market.

In terms of product layout, the Yaxi brand closely focuses on the core demand of China's domestic market, and has realized the diversified, differentiated and high-end layout of products. Its products are widely used in core downstream fields such as construction and building materials, food-grade packaging, high-end medical consumables, automotive interior parts, water treatment, textile printing and dyeing, new energy materials and daily chemicals. Different from the group's "Tianye" brand, the Yaxi brand focuses more on the customized and segmented demand of the domestic market, and has developed more than 30 professional grades of PVC resin products, which fills the gap in the domestic supply of a variety of specialized resin products, and can fully replace imported products in a number of high-end application fields. Up to now, the first-grade product rate of the full series of products of the Yaxi brand has maintained 100% for a long time, and the product performance has reached the advanced level of the domestic industry.

To deeply cultivate the domestic market, the Yaxi brand has built a nationwide sales and service network covering key industrial clusters in East China, South China, North China, Central China and Northwest China, and has established long-term and stable cooperative relations with tens of thousands of downstream customers across the country. Relying on Xinjiang Tianye's complete modern logistics and distribution system, the brand has realized efficient and stable supply to the domestic market, and can provide one-stop product solutions and technical support services for customers of different scales and in different fields. In the context of the continuous recovery of China's manufacturing industry, the market share of the Yaxi brand's core products in the domestic market has maintained steady growth year by year, and it has become an important supplier of chlor-alkali raw materials for China's domestic manufacturing industry.

The technical innovation strength and green development concept are the core support for the Yaxi brand to build an industry benchmark. Relying on Xinjiang Tianye's national-level enterprise technology center, national local joint engineering research center for chlor-alkali chemical industry, postdoctoral research workstation and other high-level R&D platforms, the Yaxi brand has continued to increase R&D investment in high-end and customized products. The core technologies related to its products have won the second prize of the National Science and Technology Progress Award for many times, and have obtained a number of authorized patents. At the same time, relying on the group's circular economy development model, the Yaxi brand's products have achieved industry-leading level in unit product energy consumption and clean production. Xinjiang Tianye has won the title of "Energy Efficiency Leader" benchmark enterprise in China's petroleum and chemical industry for 12 consecutive years, which has laid a solid foundation for the Yaxi brand to build a green and low-carbon brand image in the domestic market.